I have just changed the look of our website – to give it a fresher look.
Over the next few weeks, I will be reviewing the pages on the website to see how they can perform better in terms of providing readers with the information they need and supporting our internet marketing strategy.
Our website is based on the WordPress platform and we have tried a number of different platforms but WordPress has provided the most flexibility, ease of use and search engine results. The changes to a different look only required about 30 minutes to change the theme and tinker to get the overall look that I wanted.
The ability to update and optimise your website easily is a very important part of any internet marketing strategy. A brochure site is no longer effective and will not attract the number of visitors required to generate a continuous stream of qualified leads to your business.
For example, say only 1% of visitors to your site will contact your business, then you will require 100 visitors per day to generate 1 lead. Most web sites are probably only generating 20 visitors per month.
The amount of new and returning customers that a properly set up website can generate for any business will amaze you. The number of businesses doing it properly is very small.
If you want to find out more, please contact me or leave a comment below.