Pricing Your Amazon Product

I have been researching products on Amazon using the Jungle Scout extension and a common thread applied throughout almost all the searches:

Price is not the dominant factor.

In many cases, the best selling product was the most expensive. The relationship between price and volume was not lower prices = higher volume but higher prices = higher volume.

Which means that people buying on Amazon were not looking for the cheapest price but other factors.

People are looking for the a product that will solve their problem and that product will put them in a better position than they were before.

I put together a quick video using the case study of two best selling products but one makes $40,000 per month profit and the other makes $3,000 per month profit on almost the same volume.

Here’s the thing – they are exactly the same product.