Amazon Case Study #3 – Surviving a Price War in Highly Competitive Market
In this case study, our client has a product in a highly competitive market.
To make matters worse, the market leader embarked on a price war that dragged down and decimated the competition.
See how they survived the price war and ended up in a much better position than all their competitors (except for the major brand market leader).
Post Production Notes:
– September figures were in line with August (we missed the data for last four days in September)
– Jumps in Sessions occurred when new variations launched.
Any Questions or Feedback? I would love to hear your thoughts.