Amazon Case Study #4 – Bundles and Keyword Stuffing


In this week’s Amazon Case Study, we dug deep into their Seller Central data to find out why sales were falling.

Initially I thought that the case study was going to be about bundles but the data revealed a another problem.

By examining the Seller Central data, we were able to target the exact event that resulted in a continued fall in sales.

This seller had a winner right from the start, but he changed something small and sales started to fall rapidly.

Any Questions or Feedback? I would love to hear your thoughts.