Amazon Case Study #4 – Bundles and Keyword Stuffing

amazon case study bundles and keyword stuffing

In this week’s Amazon Case Study, we dug deep into their Seller Central data to find out why sales were falling.

Initially I thought that the case study was going to be about bundles but the data revealed a another problem.

By examining the Seller Central data, we were able to target the exact event that resulted in a continued fall in sales.

This seller had a winner right from the start, but he changed something small and sales started to fall rapidly.


Any Questions or Feedback? I would love to hear your thoughts.

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