<

Business Wisdom

4 Steps To Overcome Your Prospect’s Marketing Resistance

by 5 November 2010

Every single day you, and most other people, are being bombarded with more than 3,000 marketing messages. They’re everywhere – on TVs and radios, on every shop front and advertising board, the sides of buildings, buses and taxi cabs, the bus stop, your newspapers, the movie you dropped in to watch, your email, even your mobile phones. The list goes [...]

Read the full article →

Making Business Cards Work For Your Business

by Arnold Shields 2 November 2010

Business cards are an important element of your visual identity but they can be an important part of your wider business strategy as well. Who should have a business card? Make sure everyone in your company does a better job of serving your customers by giving them their own business cards, from the owner and managers right down to the [...]

Read the full article →

8 Bad Habits that Crush Your Creativity and Stifle Your Success

by 13 October 2010

by Dean Rieck “The brain is a wonderful organ. It starts the moment you get up and doesn’t stop until you get into the office.” ~ Robert Frost It’s a myth that only highly intelligent people are creative. In fact, research shows that once you get beyond an I.Q. of about 120, which is just a little above average, intelligence [...]

Read the full article →

Co-Owned Businesses – Giving Employees A Stake In The Company

by Arnold Shields 4 October 2010

The connection between productivity and morale is a demonstrated fact in the business world. Lack of commitment directly impacts a whole raft of productivity inputs such as number of work hours lost, workshop safety and wastage rates. Lack of commitment dries up a major source of money saving ideas – those that committed employees make. Everyone recognises the value of [...]

Read the full article →

Emerging Trends for SMEs

by 1 October 2010

The great news for business is that emerging technologies are making possible a return to earlier times when business owners and their customers knew each other and had personal relationships that extended beyond the tight boundaries of buying and selling goods and services. Personalisation The public face of a business has moved from the corporate to the personal. These days [...]

Read the full article →

Protecting Your Most Important Assets – Intellectual Property Rights

by Arnold Shields 13 September 2010

When you think about protecting company assets, several things probably come straight to mind, such as land, buildings, machinery, inventory and vehicles. In many instances companies overlook their intellectual property, which can be one of their most valuable assets. By understanding the different types of intellectual property and how they can be protected against infringement you can help your business [...]

Read the full article →

Putting Together A Pricing Strategy

by 11 September 2010

For many small businesses pricing products and services is more a matter of guesswork than logic. Mindful of competitor pricing, they make the mistake of simply undercutting to win business rather than carefully working out the price they need to charge – a price that not only covers the cost of doing business, but makes all the hard work worthwhile [...]

Read the full article →
Page 5 of 12« First...34567...10...Last »