Internet Marketing

Recycling Content – Making The Most of Your Marketing

Thumbnail image for Recycling Content – Making The Most of Your Marketing by Arnold Shields 9 February 2012

Many law firms are producing a lot of great content but the content is either distributed in such a limited format or poorly optimised that the message and the benefit of content is lost. The direct mail newsletter has been a marketing stalwart for legal practices is carefully scripted, printed and sent out to your clients. The impact of a [...]

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Oz Online Retail To Reach $37 billion – Is Your Business Online?

Thumbnail image for Oz Online Retail To Reach $37 billion – Is Your Business Online? by Arnold Shields 18 October 2011

A recent report commissioned by Paypal has forecast that online retail will reach $37 billion in Australia by 2013 and the forecast growth rate is 12.5% per annum. There are tremendous opportunities for traditional retailers to expand their traditional markets from beyond their geographic area to throughout Australia and even export markets. A successful online business is more than just [...]

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Business Structures for Internet Marketers

by Arnold Shields 28 July 2011

Understanding the business structures is important to any business, but the low barriers to entry in internet marketing businesses means that the business structures employed are not optimal for both tax and asset protection.

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Internet Marketing Mastermind Group – August Meeting

Thumbnail image for Internet Marketing Mastermind Group – August Meeting by Arnold Shields 20 July 2011

This month’s meeting (4 August 2011 at 6:00pm)of  in our Mastermind group, we will be discussing: How to use WordPress What is the difference between a page and a post The different components of a WordPress site: Header Menu Content Sidebar Footer What should go in each component. What can you write (blog) about and why? We will also discuss [...]

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Top 10 Tips for LinkedIn Networking

top 10 tips for linkedin networking by Arnold Shields 14 July 2011

LinkedIn is an effective tool to expand your network strategically.  As you connect with people you have access to second level contactees you can strategically approach them.  It is important to respect your first level contact’s connections.  It is not just a blatant hard sell to as many people as you can contact with the hope of a 2% success [...]

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WordPress.com or WordPress.org?

by Arnold Shields 28 March 2011

I have been recommending WordPress to our clients and in seminars as a low cost website platform from which they can launch their internet marketing strategy. But there is two WordPresses – WordPress.com and WordPress.org – which one should you use? The answer depends on what you need your website to accomplish. WordPress.com WordPress.com is a hosted version of WordPress, [...]

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16th Most Popular Accounting Firm Website in the World

by Arnold Shields 10 March 2011

Dolman Bateman is now ranked 16th most popular accounting firm website in the world according to Alexa.com. The 15 firms that rank higher include the Big 4 accounting firms ( Deloitte, PWC, Ernst & Young and KPMG) and some large second tier firms with a global and large US presence. We are delighted with this performance, given that two years [...]

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