LinkedIn: Strategically Expanding Your Business

Many people may try networking but find it doesn’t yield the results they are hoping for. Most people are not trained in networking. However, there are important approaches that will help you to succeed in networking. You have to become clear about what you are seeking, so here are some tips. Tip 1: What is

Building a Community around your Business

With the rise of Social Media, the focus is moving to building online communities around your business, by bringing together people who are fans of your business. There are a couple of approaches that you can use to build an online community around your business. The first is leveraging existing communities like Facebook, Twitter and

Google Places

Google Places powers the map listings whenever you search for a term with local intent like “restaurants sydney”. One of the great things about Google Places is that you can leapfrog your competition and many larger sites for users in your area. Search for your business using a general description of your business and the

Linkedin: Reach, Engagement and Reciprocity of Business

Reach, Engagement and Reciprocity (RER) is the new marketing philosophy that focuses upon building and maintaining relationships. Strategising Reach, Engagement and Reciprocity builds community.  Often business and the community appear separate worlds, however today these communities are interfacing through social and business networking.  Networking builds personal brand image and corporate reputation. Relationships are important. Let’s

LinkedIn for Lawyers – What is all the fuss about?

Life without doubt is speeding up, so much so that sometimes it is hard to make time to save time.  If you haven’t heard of LinkedIn then perhaps today you have discovered the missing link or should I say effective links.  Networking as a tool for generating more clients and preserving relationships proves an invaluable

Video Marketing – Will It Blend?

Video is a very powerful medium to market your services and products. One of the more famous video marketing campaigns is Blendtec – Will it Blend? in which the founder of Blendtec, Tom Dickson blends everyday items like iPhones, golf balls in his  Blendtec blender. The video series have had over 117 million views on