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Internet Marketing

Measuring website design effectiveness

by 1 July 2010

As some of you may have noticed, we have recently changed the design of our site. We get a reasonable number of visitors to our site and the comparison period had roughly the same number of visitors, so the statistics from Google Analytics can be viewed with some authority. Results 14.98% improvement in bounce rate. Bounce rate refers to visitors who only [...]

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What is Cloud Hosting and How it can Save you Money

by Arnold Shields 25 June 2010

I just moved our servers across to a cloud hosting environment with VPS.net and the performance of our sites went through the roof. Granted our old shared hosting environment was pretty slow. With cloud hosting, you buy nodes of computing capacity in the cloud. The cloud being a large mass of computing power and you just buy what you need. [...]

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Keeping track of your competitors online with Google Alerts

by 21 June 2010

A really simple free way of keeping track of what your competitors are doing online is Google Alerts. Google Alerts is a notification service that will email you on any topic (based on keywords) that you want. You can find out: What your competitors are doing online. Keep track of your brand – find out if others are talking about [...]

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Google SEO Report Card – Learn from Google’s Mistakes

by Arnold Shields 18 June 2010

Google has posted a SEO Report Card on how well it’s own sites are optimised for Search Engines. The Report card examines the on-page optimisation of the various components such as Titles, Descriptions, URL’s, Headers etc and shows how various Google products are doing it well and others need improvement.

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