Business/Finance

Making Business Cards Work For Your Business

by Arnold Shields 2 November 2010

Business cards are an important element of your visual identity but they can be an important part of your wider business strategy as well. Who should have a business card? Make sure everyone in your company does a better job of serving your customers by giving them their own business cards, from the owner and managers right down to the [...]

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Getting Started in Business Program

by Arnold Shields 10 September 2010

Getting started in business can be a very daunting prospect, but the process can be much easier if you have a clearly defined path before you start. One of the first questions you need to ask yourself is: Why do you want to start a business? The answers are varied – more money, freedom, entrepreneurial vision, great business idea. Before [...]

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Brand “Me” – Developing a Personal Brand

by Arnold Shields 2 September 2010

Personal branding, self-branding, self-positioning, whatever you choose to call it, it’s really about personal marketing. Why would you want to do that?  It’s a great way to market your business in a way that can cost you nothing. You see it in action constantly. Donald Trump, for example, uses his name on his buildings, but he also has it placed [...]

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How to amend PAYG Payment Summary Statement

by Gavin Bateman 12 August 2010

We have had several comments regarding our blogs on New PAYG Payment Summaries and Reportable Superannuation Contributions. It appears that many employers are making the mistake of including 9% superannuation guarantee contributions at the reportable superannuation contribution label of the PAYG Payment Summary – Individual Non Business. If an employer has made this mistake amended forms need to be prepared [...]

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How well do you use your most valuable business asset?

by Arnold Shields 1 July 2010

Your most valuable business asset is your customer database. It contains all the people who trust you enough to do business with you. It costs 10 times more to get a new client than getting a sale from an existing one. But how well do you use that asset? Do you communicate with your clients on a regular basis? If [...]

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Do you sell what your customers want to buy?

by Arnold Shields 21 June 2010

Most businesses miss out on many customers and end up competing on price because they are not offering their customers what they what to buy. That sounds silly doesn’t it, their customers are buying from them. In most cases, their customers are buying a product or service that they think will satisfy their particular need. They are looking for something [...]

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What is Your Value Proposition?

by Arnold Shields 16 June 2010

Every business must have a strong value proposition. A strong value proposition provides the focus for a business’ marketing and sales activities, it enables them to charge higher prices than their competitors and have stronger margins as a result. The relationship between value and prices is explained in the quote from Warren Buffet: Price is what you pay. Value is [...]

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