Catch The Video Marketing Wave To Success

In the not too distant past, producing and distributing videos to promote your business was costly and time consuming. However, the exponential growth of video sharing sites on the internet, such as YouTube, has now turned video into a very…

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Putting Together A Pricing Strategy

For many small businesses pricing products and services is more a matter of guesswork than logic. Mindful of competitor pricing, they make the mistake of simply undercutting to win business rather than carefully working out the price they need to…

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Getting Started in Business Program

Getting started in business can be a very daunting prospect, but the process can be much easier if you have a clearly defined path before you start. One of the first questions you need to ask yourself is: Why do…

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Do you sell what your customers want to buy?

Most businesses miss out on many customers and end up competing on price because they are not offering their customers what they what to buy. That sounds silly doesn't it, their customers are buying from them. In most cases, their…

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What is Your Value Proposition?

Every business must have a strong value proposition. A strong value proposition provides the focus for a business' marketing and sales activities, it enables them to charge higher prices than their competitors and have stronger margins as a result. The…

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Delegate It

Are you running your business or is your business running you? Talk to SME owner/managers about this and you soon discover that what most of them are doing is – just about everything. Many who started their business off the…

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