Marketing

Catch The Video Marketing Wave To Success

by Arnold Shields 14 September 2010

In the not too distant past, producing and distributing videos to promote your business was costly and time consuming. However, the exponential growth of video sharing sites on the internet, such as YouTube, has now turned video into a very cost-effective marketing method. Video marketing is growing at a fast pace for a number of good reasons: Research has shown [...]

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Putting Together A Pricing Strategy

by Arnold Shields 11 September 2010

For many small businesses pricing products and services is more a matter of guesswork than logic. Mindful of competitor pricing, they make the mistake of simply undercutting to win business rather than carefully working out the price they need to charge – a price that not only covers the cost of doing business, but makes all the hard work worthwhile [...]

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Getting Started in Business Program

by Arnold Shields 10 September 2010

Getting started in business can be a very daunting prospect, but the process can be much easier if you have a clearly defined path before you start. One of the first questions you need to ask yourself is: Why do you want to start a business? The answers are varied – more money, freedom, entrepreneurial vision, great business idea. Before [...]

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Finding Acres Of Diamonds By Marketing In Your Own Backyard

by Arnold Shields 6 September 2010

Acres of Diamonds is an old story of an African farmer who sold his farm and wandered the countryside searching for diamonds. It later turned out that the land that he sold was full of diamonds and eventually became the site of a large mine. Similarly, many businesses seek their customers far afield when they might find acres of diamonds [...]

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Do you sell what your customers want to buy?

by Arnold Shields 21 June 2010

Most businesses miss out on many customers and end up competing on price because they are not offering their customers what they what to buy. That sounds silly doesn’t it, their customers are buying from them. In most cases, their customers are buying a product or service that they think will satisfy their particular need. They are looking for something [...]

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What is Your Value Proposition?

by Arnold Shields 16 June 2010

Every business must have a strong value proposition. A strong value proposition provides the focus for a business’ marketing and sales activities, it enables them to charge higher prices than their competitors and have stronger margins as a result. The relationship between value and prices is explained in the quote from Warren Buffet: Price is what you pay. Value is [...]

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Delegate It

by Arnold Shields 3 February 2010

Are you running your business or is your business running you? Talk to SME owner/managers about this and you soon discover that what most of them are doing is – just about everything. Many who started their business off the back of their own specialist knowledge or skill and a desire to be their own boss ultimately become frustrated and [...]

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