Do You Need an ABN as a Social Media Influencer?
If you're monetising on platforms like Instagram, TikTok, YouTube, or OnlyFans, you're probably running a business, even if it still feels like a hobby. Let’s clarify how the ATO defines an enterprise and what this means for you.
Business vs Hobby
You’re considered to be carrying on an enterprise if you:
Regularly earn income from offers or sponsorships.
Operate systematically, with intent to make profit.
Use business-like operations, branding, advertising, invoicing etc.
If your content creation includes paid work, even part-time, it's likely classified as a business.
When You Need an ABN
To be classified as operating a business, you must hold an ABN. You’re entitled to one if you're carrying on an enterprise, including providing services to businesses.
Without an ABN, companies might be forced to withhold 47% of your payments. It’s free to apply and usually simple to obtain.
Is GST Required?
You only need to register for GST if your ABN-linked turnover exceeds $75,000 in a year This includes income from:
Sponsorships and ad revenue
Branded content
Merchandise sales
Product-based barter deals
Once registered, you’ll need to charge 10% GST, lodge Business Activity Statements (BAS), and can claim GST credits.
Gifts, PR Packages, and Non-Cash Income
The ATO views barter, gifting goods, and non-cash deals as assessable income. You must declare their market value, and GST may apply if you're registered.
Even modest-value freebies can count as income if linked to your business activity.
What if You Think It’s a Hobby?
If you’re genuinely creating content for fun, with no business-like intent:
No ABN, GST registration, or income reporting is required.
But the moment income starts, and with profit intent, it becomes a business.
Quick Summary
Requirement | Applies When... |
ABN | You carry on an enterprise (profit-oriented, systematic activity) |
GST Registration | Your influencer-related income exceeds $75,000 per year |
Declare Non-Cash Income | You receive goods, services, or perks related to business activities |
No ABN/GST Needed | Your content creation is purely a hobby with no business intent |
Simplify With Expert Support
At Dolman Bateman, we specialise in helping influencers register correctly, manage ABNs and GST, value non-cash income, and stay audit-safe. We’ll ensure your creative hustle is properly structured and tax-compliant.
📞 to solidify your influencer business and avoid costly ATO issues.
Disclaimer: The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. All content relates to the current financial year only. Future changes to tax laws, thresholds or administrative requirements may affect the accuracy or relevance of this information, so you should always confirm that the guidance remains current. While every effort has been made to ensure accuracy at the time of publication, Dolman Bateman accepts no responsibility or liability for any loss or damage arising from reliance on this information. You should seek professional advice tailored to your circumstances before making any financial or tax decision.
