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I Forgot to Declare My Content Creator Income: What Should I Do?

6 days ago
8 min read

Content creator reviewing undeclared income and Australian tax obligations



If you have earned money from YouTube, TikTok, Instagram, Twitch, Patreon, OnlyFans, brand deals or another online platform and did not include it in your Australian tax return, ignoring it is not a good strategy.

The good news is that discovering the mistake does not mean you should panic.

In many cases, the appropriate course of action is to work out what income should have been declared, identify any legitimate deductions you were entitled to claim, reconstruct the relevant records and correct the tax return or outstanding lodgements.


The important thing is to deal with it before the Australian Taxation Office deals with it for you.


Do Content Creators Have to Declare Online Income?


Generally, if your content creation activities are producing assessable income, that income needs to be considered for Australian tax purposes.

The fact that the money came through an app, overseas platform or payment processor does not automatically make it tax-free.


Creator income can include:

  • YouTube advertising revenue

  • TikTok income

  • Twitch subscriptions and other monetisation

  • Patreon memberships

  • OnlyFans income

  • Instagram collaborations

  • UGC payments

  • sponsorships

  • brand deals

  • affiliate commissions

  • appearance fees

  • digital product sales

  • paid subscriptions

  • donations or payments that are connected with your income-producing activities

  • non-cash benefits received under commercial arrangements.


If you are an Australian tax resident, foreign income may also need to be declared in Australia.


"But It Was Only a Side Hustle"


Calling something a side hustle does not determine whether it is taxable.

You might have a full-time PAYG job and make content at night or on weekends. If your content generates assessable income, the fact that it is not your main occupation does not automatically exclude it from your tax return.

For example, suppose you work full-time and earn another $18,000 during the year through UGC work, affiliate commissions and TikTok brand collaborations.

That additional income cannot simply be ignored because content creation is not your primary job.


What If I Thought It Was a Hobby?

This is a common source of confusion.

Not every person posting online is carrying on a business. Someone occasionally creating content for enjoyment with no genuine commercial operation may have very different circumstances from a creator actively earning money.

However, calling an activity a "hobby" does not make business income disappear.

Factors that can indicate a business include:

  • regularly producing content

  • intending to make a profit

  • receiving recurring platform payments

  • negotiating brand collaborations

  • invoicing clients

  • undertaking paid UGC work

  • maintaining commercial social media accounts

  • using affiliate links

  • actively growing an audience to generate revenue

  • operating in an organised and business-like way.

The overall circumstances need to be considered.


What If the Money Came From Overseas?


This is another common misconception.

Many creator platforms and brands are based outside Australia.

You may receive payments from companies in the United States, United Kingdom, Europe or elsewhere.

Payments may arrive through:

  • PayPal

  • Stripe

  • Wise

  • direct bank transfer

  • platform payment systems

  • foreign currency accounts.

If you are an Australian tax resident, you generally need to consider your worldwide income for Australian income tax purposes.

Receiving US dollars rather than Australian dollars does not make the income invisible for Australian tax purposes.

Foreign income generally needs to be translated into Australian dollars using an appropriate conversion method.


Can the ATO Find Content Creator Income?


Do not build your tax strategy around the assumption that the ATO cannot see online income.

The ATO has extensive data-matching capabilities and receives information from a variety of domestic and international sources.

Digital platforms, financial institutions, payment processors and other third parties can create records of transactions.

There may also be a very obvious digital footprint showing that a creator is commercially active.

If your Instagram profile contains paid partnerships, your YouTube channel is monetised and you regularly advertise brands, assuming that online income is somehow outside the tax system is increasingly difficult to justify.


What Should I Do If I Forgot to Declare Creator Income?


The first step is to determine exactly what happened.

Do not immediately guess an income figure and amend your return without checking the underlying records.

A sensible process is:


1. Identify the Financial Years Affected

Work out when you first started receiving creator income.

You may discover that the problem relates to one tax return, or it may extend across several financial years.


2. Download Your Platform Statements

Obtain the available transaction and payment history from each platform.

This might include:

  • YouTube

  • TikTok

  • Patreon

  • OnlyFans

  • Twitch

  • Meta

  • affiliate platforms

  • talent agencies

  • creator marketplaces.


3. Check Your Payment Accounts


Download statements from relevant:

  • bank accounts

  • PayPal accounts

  • Stripe accounts

  • Wise accounts

  • foreign currency accounts.

This can help identify income that may not be obvious from platform reports alone.


4. Review Brand Deals and Sponsorships

Go through your emails, invoices, contracts and agency statements.

Creators often remember platform income but forget individual sponsorships and UGC projects.


5. Identify Legitimate Tax Deductions

Correcting undeclared income does not mean ignoring legitimate expenses incurred in earning that income.


Depending on your circumstances, deductible costs may include business-use portions of:

  • cameras

  • lighting

  • microphones

  • computers

  • editing software

  • subscriptions

  • internet

  • mobile phone expenses

  • advertising

  • accounting fees

  • platform fees

  • payment processing fees

  • certain home-based business expenses

  • other genuine creator business costs.

The normal deduction rules still apply.

Private expenses cannot simply be converted into deductions because you are correcting an old return.


6. Reconstruct Your Actual Taxable Position

Once the income and legitimate deductions are established, your accountant can calculate the corrected taxable position.

This is far better than simply adding gross bank deposits to an old tax return.


7. Correct the Tax Position

Depending on what has occurred, this may involve amending a previously lodged tax return or lodging an outstanding return.

There are time limits and procedural rules around amendments, so older years may need to be considered individually.


Can I Amend a Tax Return I've Already Lodged?


Yes, in many circumstances an Australian tax return can be amended where information was incorrect or omitted.

This may be appropriate where you:

  • forgot to include creator income

  • omitted foreign income

  • missed sponsorship payments

  • reported the wrong income amount

  • failed to include legitimate deductions

  • subsequently received more accurate records.

However, amendment periods can apply.

Do not assume every historical return can be amended indefinitely using the same process.


Will I Have to Pay More Tax?


Possibly.

If additional assessable income increases your taxable income, the amended assessment may result in additional tax.

The final amount depends on the entire tax position, including your other income and allowable deductions.

There may also be interest or penalties depending on the circumstances.

However, the potential tax bill is not a good reason to leave an incorrect return untouched.

Delaying the issue can make the situation more difficult.


Will the ATO Penalise Me?

Penalties are not automatic in every situation and can depend on the circumstances.

Factors such as the nature of the error, the taxpayer's behaviour and how the issue is corrected can be relevant.

Interest may also apply to unpaid tax liabilities.

This is one reason voluntarily addressing a problem can be very different from waiting for an ATO review or audit to identify it.

If substantial income has been omitted, obtain professional advice before deciding how to correct the position.


What If I Haven't Lodged a Tax Return at All?


If you earned creator income but have outstanding tax returns, the issue may be a late lodgement rather than an amendment.

The first task is to identify all outstanding years and reconstruct the income and expenses for each period.

Do not assume that because several years have passed the obligation has disappeared.

An accountant can help establish what needs to be lodged and bring your tax affairs up to date.


What If I Should Have Registered for GST?


This can be a more significant issue.

For most businesses, GST registration generally becomes compulsory once GST turnover reaches, or is expected to reach, $75,000, subject to the GST rules.

If your creator business exceeded the threshold but you did not register, simply correcting your income tax return may not resolve everything.

You may also need to consider:

  • when you became required to register

  • whether GST registration should be backdated

  • historical Business Activity Statements

  • GST on relevant sales

  • GST credits on eligible business purchases

  • how contracts with brands treated GST.

This is why successful creators should monitor turnover, not just profit.


Example: A Creator Who Forgot to Declare Brand Income


Suppose Sarah works full-time and begins creating beauty and lifestyle content.

During the 2025-26 financial year she receives:


TikTok and platform income: $8,500

Brand collaborations: $14,000

UGC projects: $9,500

Affiliate commissions: $4,000


Her total creator revenue is $36,000.


She assumes she only needs to declare her salary because content creation is a side hustle.


After lodging her return, she learns that the creator income should have been considered.

Sarah should not simply amend her return to add $36,000 without reviewing her records.

She should also identify legitimate expenses incurred in earning that income and determine the correct taxable profit from her creator activities.


The amended tax position should reflect the actual facts.



What If I Spent All the Money?


Unfortunately, spending the income does not remove the tax obligation.

This is a common problem when creator income grows quickly.

Creators see $5,000 deposited into their account and treat the entire amount as available spending money.

But that payment may need to cover:

  • income tax

  • GST, where applicable

  • business expenses

  • future PAYG instalments

  • superannuation savings

  • other business obligations.

Once creator income becomes significant, maintaining a separate tax savings account can make a

substantial difference.


Don't Invent Deductions to Offset Undeclared Income


Discovering that you owe tax can create a temptation to suddenly claim every purchase made during the year.

Don't.

A deduction needs to satisfy the relevant tax rules and be supported appropriately.

A $4,000 designer handbag does not automatically become deductible because it appeared in an Instagram Reel.

Neither does your entire phone bill, rent, wardrobe, holidays, makeup or meals.

Correcting undeclared income properly means correcting both sides of the calculation.

Declare the income that should be declared and claim the deductions you are genuinely entitled to claim.


What Records Should Content Creators Keep Going Forward?


Once your historical position is fixed, establish a system so the problem does not happen again.

Keep:

  • platform statements

  • invoices

  • receipts

  • sponsorship agreements

  • agency statements

  • affiliate reports

  • bank statements

  • PayPal, Stripe and Wise reports

  • equipment purchase records

  • foreign income records

  • business expense documentation.

Where practical, use a separate bank account for creator business transactions.

As the business grows, bookkeeping software may also become worthwhile.


When Should You Speak to an Accountant?


Consider getting professional assistance if:

  • you omitted creator income from a previous tax return

  • multiple financial years are affected

  • you have foreign platform income

  • you earned substantial sponsorship or brand income

  • you cannot reconstruct your records

  • you exceeded the GST threshold

  • the ATO has contacted you

  • you have outstanding tax returns

  • you are concerned about penalties or interest

  • your creator business has grown substantially.

The more complicated the history, the more important it is to establish the facts before lodging amendments.


Content Creator Tax Accountants

At Dolman Bateman, we work with Australian content creators, influencers and digital businesses across multiple platforms.

We understand that creator income does not always arrive neatly through one Australian bank account.

It can involve multiple platforms, foreign currency, brand collaborations, affiliate commissions, payment processors and irregular payments throughout the year.

We can assist with:

  • content creator tax returns

  • undeclared creator income

  • amended tax returns

  • overdue tax returns

  • GST registration

  • historical BAS lodgements

  • tax deductions

  • foreign platform income

  • bookkeeping

  • business structures

  • tax planning

  • ATO correspondence.


Have You Forgotten to Declare Content Creator Income?

If you have previously lodged a tax return without declaring income from YouTube, TikTok, Instagram, OnlyFans, Patreon, Twitch, UGC work, sponsorships or another creator platform, don't continue ignoring it.


The first step is to establish what should have been reported and how the position can be corrected.

Contact Dolman Bateman for assistance reviewing and correcting your content creator tax affairs.


This article contains general information only and does not constitute taxation, legal or financial advice. Your obligations will depend on your individual circumstances.



 
 

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