4 Steps To Overcome Your Prospect’s Marketing Resistance

Every single day, you're exposed to over 3,000 marketing messages, from billboards and shop windows to social media, TV, emails and even mobile apps. It’s not just information overload; it’s information deluge.

Chances are, like most people, you've trained yourself to block them out. So have your customers. That's why traditional advertising often falls flat, your audience simply isn't paying attention.

The solution? Build a marketing approach that cuts through the noise and truly connects.

Step 1. Know Your Customer Like the Back of Your Hand

Your first step is to understand your ideal customer better than they know themselves. Ask:

• Where do they shop, and when?

• Are they in a rush or happy to browse?

• Do they value low prices or great after-sales service?

• Are they a 20-something looking to impress, or a time-poor parent seeking solutions?

When your messaging is this tailored, it’s not just marketing – it feels personal. And personal sells.

Step 2. Don’t Give Up, Follow Up

Research shows it takes at least 7 touches for someone to really absorb your message. Often, it takes 10 or more interactions before they’re ready to buy. And yet, most businesses give up after 3 or 4 tries. Consistency is key. Whether it’s a weekly email, regular social media updates, or a phone call after an enquiry, stick with it. Your perseverance builds trust and keeps your business top of mind.

Step 3. Provide Value First

Let’s be honest, consumers are suspicious. Everyone's trying to sell them something. So flip the script. Give before you ask.

Whether it’s tips, tools, free insights or just a smile and genuine help, if your message informs, entertains, or solves a problem, it’ll cut through.

When your marketing becomes valuable, your audience starts to welcome it.

Step 4. Keep Nurturing After the Sale

Don’t drop the ball once the contract’s signed. Too many businesses ignore customers after they’ve converted. Your existing customers are your most valuable asset. They’re easier to sell to, more likely to refer you, and can become passionate advocates for your brand, if you keep nurturing them.

Check in. Offer new ideas. Say thanks. Make it personal. Make them feel valued.

Turn Clients into Fans

If you follow these four steps, you won’t just get more customers – you'll create loyal fans who spread the word for you.

In a world drowning in marketing noise, that kind of advocacy is gold.

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Disclaimer:

The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.