Brand “Me” – Developing a Personal Brand

Whether you call it personal branding, self-branding or self-positioning, it all comes down to one idea: marketing yourself as an extension of your business. And the best part? It doesn’t have to cost you a cent.

Think of it like this, when Donald Trump stamps his name on towers or wine bottles, he’s not just selling a product, he’s selling himself. You don’t have to plaster your name on everything, but you can still harness this principle to quietly promote your business in everyday interactions.

Prospects Are Everywhere

No matter where you are, at the airport, a local footy game, a parent-teacher night or in line at the bank, there’s a chance you’re surrounded by potential clients. This doesn’t mean you need to hand out business cards to strangers, but it does mean staying mentally prepared to spot and engage in the right conversation.

It’s about keeping a ‘business ear’ open. Every chat is a potential opportunity, whether it leads to a new client or a referral.

Craft a Memorable Elevator Pitch

Having a short, engaging explanation of what you do can make all the difference. When someone asks what you do, don’t just say, “I’m a mechanic.” Try something like:

“I solve people’s mobility issues by creating cost-effective car maintenance plans tailored to how they actually use their vehicles.”

This kind of answer opens up a conversation, sets you apart, and makes you memorable. Think about the problems you solve for people – that’s the real story.

Listen, Learn and Show Genuine Interest

Strong personal branding isn’t just about talking, it’s also about listening. People remember those who truly pay attention to their story. Ask questions. Be curious. Often, people only open up fully once they know someone’s genuinely listening.

Helping Others Helps You

One of the golden rules of successful networking: be helpful. If, during a conversation, you discover a way to assist someone, do it. Not only does this build trust, but you might uncover a future client, a partner, or someone who recommends you to others.

It also applies to your existing clients. Ask them what they’re struggling with. You might already have a solution in your toolbox, and they’ll appreciate you even more for it.

Share Your Expertise

You don’t need to be the world’s leading expert, you just need to know more than the person you’re speaking with. That’s enough to offer value.

Consider presenting at local events or business groups. Start with ones where you’re already a member. And don’t underestimate the power of platforms like LinkedIn or X (Twitter), share short, useful insights and engage with others in your industry.

The Takeaway

When personal marketing clicks, it connects you with people on a real level, one-to-one, based on shared business concerns. Be helpful. Be informative. Be human.

You’ll grow your network, your business, and maybe even gain a few new friends along the way.

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Disclaimer:

The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.