Emerging Trends for SMEs

Emerging technologies are allowing businesses to reintroduce the personal touch that was once a cornerstone of local commerce. In today’s market, people don’t just buy a product or service—they buy into the people behind it.

Consumers want real names, real faces, and real connections. The upside? When they like and trust you, they’re likely to stay loyal. The risk? A single negative experience can damage the relationship, even if your product or service is excellent.

This doesn’t mean you should tie your business so tightly to your personal brand that it’s hard to sell later. Instead, build systems that can function without you while still using your personality and presence to build trust. That means using your real name on social media, showing your face—not just a logo—and being proud of the vision you bring to your business.

Social Media: Your Digital Handshake

Think your clients aren’t on social media? Think again.

Whether you're in construction, accounting or healthcare, your clients are either already there or soon will be. Social media isn’t just a fad; it’s a business essential. It lets you build relationships, provide value, and humanise your brand.

Facebook, LinkedIn and Twitter (now X) are places to tell your story, share updates, and engage with your audience. Establish your presence early and be ready when your competitors, and your customers, join the conversation.

Video Marketing: Show, Don’t Just Tell

With YouTube being the second-largest search engine in the world, video content is no longer optional—it's critical.

You don’t need a studio budget. A simple setup and a clear message can go a long way. Share customer testimonials, behind-the-scenes clips, how-to videos, and product demos. These build credibility and connect emotionally with your audience.

Here’s why it works:

• 80% of people watch online videos

• 52% take action after viewing

It’s personal, it’s powerful, and it drives results.

Cloud Technology: Work Anywhere, Anytime

Small businesses rarely have the resources for a dedicated IT department. That’s where utility computing or cloud computing comes in.

With platforms like Google Workspace or Microsoft 365, your business can operate efficiently without expensive servers or IT headaches. Access files, emails, and data from anywhere—your office, home, or the beach.

Need more than emails and docs? Tools like Xero for accounting and Capsule CRM for customer management offer powerful functionality without the upfront cost or complexity.

The Personal Business is the Future

Personalisation is no longer a luxury, it’s a requirement. The businesses that thrive in today’s market are the ones that build real connections, embrace technology, and communicate with authenticity.

Need help making your business systems scalable and client-centric?

Contact Dolman Bateman today and let’s help you build a smarter, more personal business.

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Disclaimer:

The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.