Find blog ideas through Technorati
- Arnold Shields
- Jul 28, 2010
- 2 min read
Updated: Jun 18
Finding Inspiration When You're Out of Ideas
If you're hitting a wall when it comes to creating new blog content, you're not alone. Many business owners struggle with knowing what their audience wants to read, or how to keep their blog fresh and relevant.
One simple yet powerful solution? Use Technorati, a blog search engine that curates the top 100 blogs by category across the web. It’s a goldmine of content ideas and design inspiration.
How to Use Technorati for Content Ideas
Search by Topic
Start by typing in a keyword relevant to your industry, whether it's “tax planning,” “property investing,” or “forensic accounting.” See what the top blogs are writing about and identify themes that resonate with your market.
Spot Trends Early
Look for repeated patterns or trending subjects. If five top blogs are writing about AI’s impact on small business accounting, it’s probably worth covering, but with your own expert insights.
Add Your Unique Take
Never copy. Instead, use the content as a springboard. You might respond to a post with a local Australian perspective, dig deeper into the numbers, or challenge a common assumption with evidence from your own client experience.
Learn from Top Blog Designs Too
It’s not just about what they write, it’s how they present it:
What kind of headlines are they using?
How do they structure their posts?
What sort of calls to action (CTAs) appear at the end of each post?
Are they using email opt-ins or lead magnets?
Most successful blogs have fine-tuned their design for readability, SEO, and conversions. Borrowing layout techniques, like short paragraphs, visual cues, and strong CTAs, can help increase time on page and reader engagement on your own site.
Bringing It Back to Your Business
At Dolman Bateman, we believe that great content drives business growth. Whether you're a property investor, eCommerce seller, or social media influencer, maintaining a thoughtful blog builds authority and trust.
So the next time you’re stuck on what to write, don’t stare at a blank screen, explore what the best in the world are doing, adapt it, and make it your own.
Need help building a blog strategy that brings in leads? Get in touch with our team today.
Disclaimer:
The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.
