How Much Tax Do I Need to Pay If I'm an Influencer?

How Much Tax Do Influencers Really Pay in Australia?

So, you’re earning money online—whether it’s through TikTok, Instagram, YouTube, OnlyFans, Twitch, or sponsored posts. But how much tax do you really have to pay?

Let’s unpack it so you’re not caught off guard at tax time.

How Influencer Income Is Taxed

Influencer income is treated the same as any other business or self-employment income. If you’re operating as a sole trader, all your income (from brand deals, subscriptions, donations, etc.) is taxed at individual rates, along with any other income you earn—like a part-time job.

Important: If your total income exceeds the individual tax-free threshold ($18,200), you’ll need to pay tax on the rest.

Do Influencers Need to Register for GST?

Yes—if your total turnover exceeds $75,000 per year, you must register for GST.

Here’s how it works:

• You’ll need to charge 10% GST on taxable supplies (e.g. sponsored posts or public appearances).

• That GST must be reported and remitted to the ATO through a Business Activity Statement (BAS).

Example:Charge a brand $1,000 for a sponsored post? Your invoice should be $1,100 (including $100 GST). That $100 is not yours to keep—it must be passed on to the ATO.

What Deductions Can Influencers Claim?

The best way to reduce your tax bill is by legally claiming deductions on legitimate business expenses.

Here are common influencer write-offs:

• Tech Equipment: Cameras, tripods, mics, lighting, smartphones

• Home Office: Part of your rent, power, internet, cleaning

• Software & Subscriptions: Editing tools like Adobe, website hosting, Canva Pro

• Content Supplies: Makeup, clothing, or props used solely for creating content

• Travel Costs: Flights, hotels, and meals if business-related

Tax Tip: Keep clear records. No receipt = no deduction.

Avoiding a Surprise Tax Bill

If your influencer business is growing, tax time could sting—unless you plan ahead.

To avoid owing a large lump sum, set aside 30–40% of your income for tax. Better yet, consider Pay As You Go (PAYG) instalments, where you pay your tax in quarterly chunks.

• The ATO might enrol you automatically if you earn enough.

• You can also opt in early to smooth out cash flow.

Need Help Managing Influencer Tax?

At Dolman Bateman Chartered Accountants, we specialise in tax for digital creators. Whether you're a beginner or a full-time influencer, we’ll help you:

• Structure your business correctly (sole trader or company?)

• Avoid common tax pitfalls

• Maximise your deductions

• Navigate GST and BAS obligations

• Stay ATO-compliant and stress-free

Book a Consultation Today

We know the influencer industry inside out—from affiliate links to fan subscriptions. Don’t risk a huge tax bill or ATO audit.

📞 Get in touch with Dolman Bateman before tax time sneaks up on you.

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Disclaimer:

The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.