Is Social Media Changing Business?

Social media has transformed the way business is done. It’s no longer just a trend, it's a fundamental shift in communication and customer engagement. With billions of users across platforms like Facebook, Instagram, LinkedIn, YouTube and TikTok, social media has reached critical mass. If your business isn’t already active, you're likely falling behind.

At Dolman Bateman, we help businesses embrace the future of digital marketing by integrating social media and internet strategy into their overall business development plan.

What Is Social Media and Why Should You Care?

Social media is the use of technology to create interactive, multi-directional conversations between individuals and brands. It’s not about broadcasting — it’s about engaging. Today’s leading platforms include:

• Facebook – still the largest platform with billions of users worldwide

• LinkedIn – essential for B2B networking and thought leadership

• YouTube – a powerful platform for education, testimonials, and brand storytelling

• Instagram and TikTok – ideal for visual storytelling and targeting younger demographics

• Blogs – a cornerstone of content strategy, SEO and customer education

The Power and the Risk of Social Media

The Opportunity:

• Amplify your message by leveraging the networks of others

• Build trust through social proof — people follow what others endorse

• Open real-time channels for customer service, feedback and referrals

• Drive web traffic, improve Google rankings, and increase sales

The Risk:

• Loss of control over your brand narrative

• Negative comments and reviews are public and fast-moving

• Inactive or unmanaged pages can damage your credibility

That’s why a clear, consistent, and proactive social media strategy is essential.

The Numbers Speak for Themselves

Social media is now the #1 activity on the internet. Facebook alone has billions of active users, and Australians spend an average of 2+ hours daily on social platforms. In other words, your customers are already there, is your business?

Dolman Bateman’s Approach to Digital Strategy

At Dolman Bateman, we believe that every company, regardless of size or industry, must have a strong internet marketing strategy. It’s no longer an optional add-on. It’s a core component of future-focused business strategy.

We work with clients to:

• Develop custom social media plans aligned with business goals

• Create blog and video content that builds trust and improves SEO

• Monitor and manage online reputations

• Measure engagement and refine tactics for maximum impact

Ready to Build a Smarter Social Media Strategy?

Get in touch with Dolman Bateman today and start building a marketing strategy that works with your audience not behind them.

📞 Call us on (02) 9411 5422 or Contact Us to schedule a strategy session.

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Disclaimer:

The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.