LinkedIn for Lawyers - What is all the fuss about?
- Arnold Shields
- Feb 10, 2011
- 3 min read
Updated: Jun 16
Life is accelerating at a rapid pace, and for professionals like lawyers and accountants, finding time to save time can feel impossible. But tools like LinkedIn offer smart, scalable ways to build your network, maintain relationships, and generate new business—even when you're flat out.
If you’re unfamiliar with LinkedIn, think of it as the professional world’s answer to Facebook—without the fluff. It’s a platform designed for serious networking and reputation building, and it’s grown to over 900 million members globally. More importantly, it now has the critical mass for lawyers, accountants, and consultants to truly benefit.
Why LinkedIn Matters for Lawyers
You’d be surprised just how many colleagues, clients, and industry peers are already on LinkedIn. Over time, these relationships become more than just names on a screen, they become your personal brand ambassadors. They offer credibility, refer new clients, and open doors.
Let’s do the maths: if you connect with just 50 people, and each of them has 50 contacts, that’s 2,500 potential touchpoints. This is where influence and visibility start to multiply. When people see your name and expertise consistently, you're more likely to be top of mind when a referral opportunity arises.
Top 14 Benefits of LinkedIn for Lawyers and Accountants
Control Your Online Profile
Showcase your expertise, achievements and interests on your terms.
Boost Visibility
LinkedIn profiles rank high in Google, ideal for professionals wanting to be found online.
Improve Connectability
Share your biography, career path, and current role so others can easily understand what you do.
Stay in Touch
Keep connected with colleagues, clients, and contacts, even when email addresses change.
Updated Address Book
LinkedIn auto-updates contact details, saving you time chasing down business cards.
Access Opportunities
Headhunters and new clients often use LinkedIn to find skilled professionals like you.
Raise Your Professional Profile
Every connection and interaction strengthens your digital reputation.
Promote Your Website
Direct traffic to your firm’s website from your LinkedIn profile.
Reference Checks
Vet potential hires or collaborators by reviewing their background and endorsements.
Offer and Receive Advice
Use the Q&A section to position yourself as a thought leader and tap into others’ insights.
Add Video to Your Profile
Introduce yourself with a short video and give your profile a personal, professional edge.
Feature Slide Presentations
Upload clear, concise presentations to highlight services or case studies.
Integrate Your Blog
Automatically post your WordPress blog content to your LinkedIn network.
Visual Mapping
See how your connections are linked, helping you identify mutual contacts.
Networking for the Time-Poor Professional
Let’s be honest, networking isn’t everyone’s cup of tea. Some see it as awkward or time-consuming. But LinkedIn modernises and simplifies the process. You can stay top of mind, make warm introductions, and expand your reach, all while managing your day-to-day workload.
No, it doesn’t replace in-person coffee catch-ups or professional drinks, but it complements them. It’s a digital handshake, a warm reminder that you're open for business, and a powerful asset in your professional toolkit.
Connectivity Is the New Currency
Building a strong LinkedIn presence is about more than just collecting contacts. It’s about fostering trust, demonstrating your authority, and being part of conversations that shape your industry.
Next week, we’ll continue our 5-part LinkedIn series with tips on building a standout profile that attracts the right connections and opportunities.
Need help with your professional strategy?
At Dolman Bateman, we support time-poor professionals like you to grow your influence and business success. Get in touch with us today. In Part 2, we will walk you through the best way to set up your LinkedIn profile.
Disclaimer:
The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.
