LinkedIn: Strategically Expanding Your Business

Networking is a skill, yet most people were never taught how to do it well. While you might attend events or send connection requests with the best intentions, many people walk away feeling underwhelmed by the results. The good news? A more strategic approach can change everything.

Here are five practical tips to help you succeed in building a network that works for you:

Tip 1: Define Your Goal

Before you reach out to anyone, get clear on what you want. Are you seeking new clients, career opportunities, partnerships, or industry insight? The clearer your goal, the more focused your networking will become, and the more successful.

Tip 2: Identify the Right People and Organisations

Not all contacts are equal. Ask yourself: Who has the knowledge, reach, or experience to help me? Whether it’s individuals, companies, or industry bodies, be deliberate about who you target.

Tip 3: Reach Out for Support

Sometimes the best advice or introductions come from unexpected places. Don’t overlook colleagues, mentors, clients or friends who might point you in the right direction. Think of them as allies in your networking journey.

Tip 4: Visualise the Outcome

Visualisation helps clarify intent and behaviour. Picture yourself meeting the right people, having engaging conversations, and building lasting connections. This mental rehearsal primes you to show up with confidence and purpose.

Tip 5: Trust Your Gut

Intuition matters. If something feels off, it probably is. If someone feels energising or genuinely aligned, lean into that connection. Networking is as much about feeling as it is about logic.

Two Key Principles for Successful Networking

Principle 1: Attitude Matters

People don’t just remember what you say, they remember how you make them feel. Show up with generosity, gratitude, and a sincere willingness to help others without expecting anything in return. Networking is not about the hard sell; it’s about the long game.

Principle 2: Leverage Second-Degree Contacts

The real power lies in who your contacts know. Second-degree networking is the key to expanding your reach. Focus not only on the people you know, but on the people they know, and be clear about what sort of introductions you're looking for.

Marketing Yourself Through Your Profile

Your online profile is your first impression, especially on LinkedIn. Make sure it reflects who you are, what you stand for, and how you can help others. Keep your messaging clear and jargon-free so your value is immediately understood.

Communication That Attracts

People connect with people, not pitches. Reach out with a message that shows genuine interest and shared values. If the person is open, suggest a coffee catch-up or video chat—especially if they’re local. You don’t want to jump on a plane for someone who’s not a good fit.

Face-to-Face Still Wins

Digital connections are a great start, but nothing replaces in-person contact. It’s easier to assess someone’s energy, integrity and alignment with your goals when you meet face to face.

Stay in Touch Strategically

If a contact aligns with your goals, don’t let them disappear into your inbox. A message every few weeks, something relevant or insightful, helps nurture the relationship. Avoid overwhelming them with too much information upfront. Keep it light, friendly and useful.

Create or Join a Group

Once you’ve identified a core group of relevant contacts, consider forming a group or joining one. This could be a mastermind, discussion forum or LinkedIn group centred on shared topics. Many great ideas and opportunities come from relaxed, collaborative environments.

Business Meets Social Impact

The lines between business goals and social goals are increasingly blurred. Building community, fostering shared interests, and contributing to causes beyond profit can enhance credibility and bring deeper meaning to your network.

Every Day is a Success

Remember, networking is cumulative. Every message, every conversation, every new connection adds value. You can’t fail if you keep showing up.

Make LinkedIn, and your network, work for you.

Meeting with Gavin Bateman

Book Now

Disclaimer:

The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.