Make Sure You Are Contactable

Ever tried to contact a business and couldn’t find a phone number on their website?

It’s frustrating, isn’t it? You check the homepage, the footer, even the About page—only to give up and move on to a competitor. It sends a clear message: the business doesn’t care enough to make contacting them easy.

Whether a potential client finds you through advertising, Google, or a recommendation, the next step is almost always to get in touch. That’s why your website needs to make that step simple.

Why Contact Details Should Be Front and Centre

Every business, whether it’s a takeaway, florist, removalist, or accounting firm, needs to have their contact details clearly displayed. That includes:

• Phone number (consider a mobile if you're a sole trader or provide personalised service)

• Email address

• Physical and postal addresses

• Opening hours

• A contact form

• A Google Map showing your location

Ideally, this information should appear in a prominent place like the top right corner of your homepage or in a dedicated "Contact Us" page. Don’t bury it in your footer or About page—it’s too easy to miss.

Make Use of Google Maps

Embedding a Google Maps plug-in on your Contact page is a great way to help people find your location. Clients can check how far away you are, look for nearby landmarks, and even print directions.

Also, don’t forget to list your business on Google Maps. When someone searches for “accountant near me,” your firm will only show up if you’ve listed a physical address and phone number. Take it further by:

• Adding your logo

• Requesting reviews from clients

• Keeping your information up to date

Positive reviews and a visible star rating build trust with new clients before they even pick up the phone.

Don’t Forget Holiday Hours

Public holidays are a prime time for errands, and if clients plan to visit you, they deserve to know whether you’ll be open. Update your Contact page before every major public holiday to avoid frustration and lost opportunities.

Make it easier for your clients to reach you, because if they can’t, they’ll go elsewhere. Need help improving your firm’s digital presence? Get in touch with the team at Dolman Bateman.

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Disclaimer:

The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.