Measuring website design effectiveness

We’ve Updated Our Website And the Data Speaks for Itself

If you’ve visited our site recently, you may have noticed a new look. We’ve undergone a complete design refresh, and thanks to Google Analytics, we’ve been able to measure its performance with confidence.

Unlike many redesigns that rely on instinct and opinion, we had the advantage of data — and it’s clear the change is paying off.

Key Results from the Website Redesign

Bounce Rate Down 14.98%

A lower bounce rate means visitors are no longer leaving after just one page. They’re browsing deeper and engaging more with our content, a strong sign that the new structure and layout are encouraging exploration.

Time on Site Up 16.79%

Visitors are spending significantly more time on the site. This suggests they’re reading more articles, exploring services, and overall finding the content more valuable and accessible.

Mailing List Sign-Ups Significantly Increased

We’ve also seen a noticeable jump in people joining our mailing list, a key sign of interest and trust.

Why This Matters

One of the great advantages of using digital platforms is the ability to test and measure everything. In this case, we made a site-wide update and reviewed the impact using Google Analytics. The comparison period had roughly the same number of visitors, giving weight to the results.

If you’re managing your own business website, we strongly recommend using tools like:

• Google Analytics for performance tracking

• Google Optimize (or similar tools) for A/B testing headlines, button colours, and calls to action

Every detail can be measured, and every improvement can be backed by data.

Thanks to Our Designer

Our new website was created by Ovi Puscas from Caimes. We highly recommend his work, feel free to give him a call and mention you saw our site.

What Do You Think?

We’re always looking to improve, so we’d love your feedback on the new design. Leave a comment or get in touch with us directly, your input helps us keep growing.

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Disclaimer:

The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.