Small Business Internet Strategy
- Arnold Shields
- Jan 21, 2011
- 2 min read
Updated: Jun 16
Build a Sales Team That Never Sleeps
Your 24/7 Online Strategy to Grow Your Business
Imagine having a sales team that never takes a break—working 24 hours a day, seven days a week, 365 days a year. No sick days, no time off, no overtime pay.
This sales team will:
Identify and engage your ideal customers
Communicate your value clearly and persuasively
Share powerful testimonials that build trust
Handle common objections with confidence
Capture customer details for follow-up
Nurture leads automatically
And most importantly—close the sale
All on autopilot.
The 10-Step Strategy for Online Success
To build this high-performing digital sales team, follow our proven 10-step internet strategy:
1. Get a Professional Website
Not just any website, a fast, mobile-friendly, easy-to-manage WordPress site that is structured for SEO and designed to convert.
2. Understand SEO
Search Engine Optimisation is essential. Google has rules. Learn them and use them every day to boost your rankings and visibility.
3. Install Measurement Tools
Use free tools like Google Analytics and Google Search Console to track your visitors—where they come from, what they click, and which keywords bring them in.
4. Write Blog Posts
Google loves fresh content. So do your customers. Blogging builds authority, improves SEO, and fosters trust. Aim for 3 posts per week.
5. Keep Them Coming Back
Use engaging content, valuable tools, and helpful resources to keep your audience returning to your site.
6. Build Your Email List
Most people won’t buy the first time they visit. Offer value in exchange for their email. Email remains one of the most effective sales tools.
7. Optimise Your Website
Your site must constantly evolve. Test and tweak your content, headlines, and structure to improve engagement and conversions.
8. Embrace Social Media
Social platforms spread the word. Choose platforms that align with your audience’s preferences, and use them to amplify your reach.
9. Email Your List Regularly
Your email list is full of potential buyers. Stay top-of-mind with useful, relevant updates—not just sales pitches.
10. Don’t Stop
Keep going. Keep learning. Keep improving. Continue writing blogs, developing lead magnets, building your list, testing your site, and engaging on social media.
Make It a Habit
This strategy isn’t hard to learn, but it does require consistency. To succeed online, you need to allocate time each week to:
Create content – blog posts, resources, lead magnets
Build knowledge – understand the principles behind digital marketing and automation
Don’t try to do it all at once. Treat this as an ongoing project. It’s a commitment to your business’ future.
Ready to Get Started?
To learn how to implement this system for your business, contact Arnold Shields today.
Disclaimer:
The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.
