Top 10 Tips for LinkedIn Networking

LinkedIn is one of the most effective ways to strategically grow your professional network. But unlike traditional sales models, effective networking on LinkedIn isn’t about mass messaging or chasing a 2% conversion rate. It’s about building meaningful relationships that add value—both ways.

Burning one connection with a pushy approach can ripple into reputational damage. In fact, it’s said that annoying one person can lead to 30 negative conversations. So how do you get it right?

Here are ten practical, proven tips to build genuine, professional LinkedIn relationships:

Tip 1: Your Photo Sets the Tone

Don’t underestimate the power of a strong profile photo. It’s your first impression—make it count. A professional, flattering photo signals credibility. Save the grape-feeding holiday shots for Instagram.

Tip 2: Customise Your LinkedIn URL

Make it easy for others to find you by customising your URL (e.g. linkedin.com/in/arnoldshields). It’s cleaner, more memorable, and looks great on business cards and email signatures.

Tip 3: Make Your Website Work Harder

When linking your website on LinkedIn, select “Other” from the dropdown menu and enter your business name and URL. This makes the link more descriptive—and clickable.

Tip 4: Use a Searchable Name

Use the name you’re commonly known by. LinkedIn ranks high in Google, so having a recognisable and consistent name ensures people can actually find you.

Tip 5: Personalise Your Connection Requests

Avoid the standard “I’d like to connect” message. Tailor your invitations to remind the recipient how you know them or why you’re connecting. Here are a few ideas:

• Hi [Name], I’d love to stay in touch. Would you like to be part of my network?

• Hi [Name], I remember meeting you through [mutual contact]. I thought you’d benefit from being in my network.

• Hi [Name], I thought of you today and believe you’d enjoy connecting with like-minded professionals in this space.

A personalised note shows thoughtfulness—not just a numbers game.

Tip 6: Add Both Work and Personal Emails

Add both your professional and personal emails to your profile. This ensures contacts can still reach you even if you change roles. You never know when a new opportunity will knock.

Tip 7: Back Up Your Contacts

Export your LinkedIn contacts or sync them with your Gmail account. It’s always smart to have a backup—especially if you rely on your network for business development or referrals.

Tip 8: Give Recommendations Generously

A well-written recommendation is a powerful form of social proof. When you endorse or recommend others, it not only strengthens your connection but often leads to reciprocal goodwill. This is networking at its best: thoughtful, generous, and mutually beneficial.

Tip 9: Contribute to the Conversation

Answering questions or engaging in relevant posts helps you share your expertise and build visibility. If you don’t have the answer, tag someone who does—this shows you're resourceful and well-connected.

Tip 10: Research Through Answers and Posts

LinkedIn is a goldmine of information. Use it to gather insights about your industry, target market, or potential clients. Ask questions, join discussions, and keep learning.

Final Thought

LinkedIn isn’t about closing a sale, it’s about opening a conversation. When used thoughtfully, it becomes a powerful tool to create long-term professional relationships.

Stay curious. Stay generous. Stay professional, but don’t forget to enjoy yourself while building your business circle.

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Disclaimer:

The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.