Beyond the Feed: Building Wealth on Social Media
Tik Tok and Instagram Content Creator Accounting
You didn’t become a creator to deal with tax returns and spreadsheets. You’re here to build your audience, land brand deals, and grow your presence on TikTok and Instagram. But the reality is, once money hits your bank account whether from collabs, ads, affiliate links, or gifted products, the ATO considers it income. Most creators never get shown how to handle this side of the business, and that’s where things can get messy. The good news? It doesn’t have to be complicated. With the right advice, you can keep the ATO happy, save on tax, and focus on creating content that gets you noticed.
Common Mistakes That Cost Creators Money
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No ABN: If you’re running as a business (and most influencers are), you’ll likely need an ABN.
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Forgetting GST: Once you earn $75k or more, you need to register. Ignore this and you could face penalties.
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Mixing personal and business: That coffee run might not be deductible unless it’s genuinely part of your work.
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Leaving tax to the last minute: Many creators spend what they earn, forgetting the ATO expects a slice.
From Followers to Dollars:
Do Creators Pay Tax?
Yes, always. Every cent counts, whether it comes from:
TikTok Creator Fund or bonuses
Instagram ad revenue
Brand sponsorships or collabs
Affiliate commissions
Gifted products (yes, even freebies can be taxable if they’re part of your work)
The ATO doesn’t care if you’re “just starting out” or “not making much yet.” If you’re earning income, it needs to be reported. Many creators think small amounts fly under the radar, but payment platforms leave a digital trail and the ATO has powerful data-matching tools.
The Deduction Dilemma:
What Can You Actually Claim?
Creators often hear they can “claim everything” but that’s not how it works. You can only claim the portion of an expense that directly relates to your content. Examples include:
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Your phone & internet if used for content creation and managing brand deals
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Cameras, lighting, and editing software
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Clothing, makeup, or props if they’re solely used for shoots
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Home office setup if you’re filming or editing at home
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Travel costs when going to shoots, events, or brand meet-ups
Keep in mind: the ATO can ask for proof.
Good record-keeping = Less stress.
Many Streams, One Creator: Tracking Your Income
It’s rare for TikTok or Instagram creators to have just one income source. Most juggle:
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Paid collabs with brands
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Ad revenue shares
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Affiliate or product links
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Direct payments (like coaching, shout-outs, or digital products)
This creates headaches when it comes to tax, especially if money comes in through different platforms or in different currencies. The ATO doesn’t see “streams” it sees total income. Without proper tracking, you risk under-reporting, missing deductions, or paying more tax than you need to.
Why choose us?
We Know the Influencer World
From gifted products to brand collaborations and ad revenue, we understand how creators earn, and how the ATO expects it to be reported.
We Speak Your Language
(and the ATO’s)
No boring tax jargon here. We break things down clearly, so you know exactly what’s going on with your money and your tax.
We're Your Finance Partner, Not Just Your Accountant
Need help mid-campaign? Thinking of launching a product line? We’re here all year round, not just at tax time.
What can we provide for you?
Tax Services Tailored for Influencers
Get your tax done right with accounting services tailored for social media influencers. Whether you operate as an individual, through a company, or a trust, we’ll maximise your refund and ensure full ATO compliance. Specialised tax returns for content creators that are accurate, optimised, and stress-free.
Bookkeeping for CONTENT CREATORS
Stay financially organised with bookkeeping services built for influencers. We track income from brand deals, manage your GST, and categorise expenses, so your accounts stay ATO-compliant. Get monthly reports, fixed fees, and clarity on where your money’s going.
International Tax Advice for Content Creators
Paid in USD? Working with overseas brands? We offer expert international tax advice for influencers earning income globally. From foreign income reporting to double taxation and ATO requirements, we’ll make sure you're covered in every country.
Starting Out or Scaling Up? We’ve Got You.
Ready to level up your brand? We help content creators and influencers set up the right business structure, sole trader, company, or trust and register for tax, GST, and ABNs. Start strong with expert guidance tailored to the influencer space.
BUILD YOUR EMPIRE!
Launching your own product line, beauty, fashion, digital downloads, or merch? We’ll help you structure, register, and scale your business from side hustle to influencer empire, all with financial systems designed to grow with you.
STay ahead with strategic tax Planning
Keep more of your income with smart influencer tax planning. We help identify deductions, structure your income, and plan for ATO deadlines, so you stay ahead, save more, and grow with confidence.
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CONTENT CREATORS. INFLUENCERS. ARTISTS. ACTORS.
WE GOT YOU COVERED!
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