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Business
Explore expert guidance on business structuring, tax planning, compliance, and financial growth. We help entrepreneurs, startups, and established companies make smarter decisions with up-to-date insights on strategy, reporting, and legal obligations. Stay ahead in today’s fast-changing business environment with practical tips that matter.
Putting Together A Pricing Strategy
Straight price cutting in response to competition is a dangerous strategy, one that can ultimately cut your profits to the point where you might as well sell up.
Getting Started in Business Program
Getting started in business and growing your business requires planning, dedication and education, but it can be the best investment you ever make.
Finding Acres Of Diamonds By Marketing In Your Own Backyard
Many businesses seek their customers far afield when they might find acres of diamonds in their own backyard and the cost of meeting these customers will be lower
My business is worth WHAT!
As a Forensic Accountant, I’ve had the following conversation too many times… Business Owner – “I’ve decided it’s time to retire. How much is my business worth?” Advisor – “How much do you think it’s worth?” Business Owner – “I…
Brand “Me” – Developing a Personal Brand
Personal branding, self-branding, self-positioning, it’s about personal marketing. It’s a great way to market your business in a way that can cost you nothing.
How To Conduct Fair And Effective Employee Appraisals
The very idea of being “appraised”, of having some superior pass judgement on them, is resented by many employees and can be sabotaged by non-cooperation.
Xero, Capsule CRM, Mailchimp and Wordpress Integration
We have just completed Stage One of automating of marketing functions with the integration of Xero, Capsule CRM, Mailchimp and Wordpress.
Measuring website design effectiveness
Our new website design resulted in a 15% improvement in bounce rate and 16% increase in time on site. Tangible and measurable results from website design
Do you sell what your customers want to buy?
Most businesses miss out on many customers and end up competing on price because they are not offering their customers what they what to buy.
What is Your Value Proposition?
Every business must have a strong value proposition. A strong value proposition provides the focus for a business' marketing and sales activities.
Connect2Field.com - Automating Service Businesses
just met with one of our clients that has developed a fantastic software for businesses with workers out in the field like plumbers, builders, service technicans, electricians and maintenance workers.
What are Debtors Days?
Debtors days are often referred to by accountants as an important Key Performance Indicator (KPI) for your business. But what is debtors days and why is it important for your business.
How to add pages and posts in Wordpress - Video
We use Wordpress as our website platform for a number of reasons but the main ones are ease of use and search engine friendliness. This quick video from Wordpress.tv, shows you how easy it is to add n
Starting a Business Checklist
There is a whole range of administrative tasks that are required to start a business. This article will provide a quick overview of the steps to get your business up and running.
Small Business Company Tax Rate Cut - Henry Tax Review
The Treasurer Wayne Swan today announced major changes to the tax system today following the release of the Henry Review into the Australian Tax system. The major changes affecting small business were
Using LinkedIn To Build Your Professional Profile
LinkedIn is a professional network with over 60 million users worldwide. Whilst not as popular in Australia as other places, it is quickly gaining acceptance and numbers in Australia. The advantage of
Innovation - is it Life or Death of a Business?
Many business people consider innovation as the creation of a new product or service, but it many instances it can be simply the incremental changes in the production, delivery, marketing or sales of
Checklist for the Evaluation of an Internet Business
I recently received an email asking us to value an online business and I developed a list of information that you should get to ascertain whether it is worth continuing in your investigations of the b
Develop The Art of Being Small
Being small in business isn’t necessarily a bad thing. In fact, small businesses have a lot of advantages over their larger competitors.
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