Making the most of your mail

Maximise the Value of Outgoing Mail

Are you making the most of every piece of mail that leaves your business?

Whether you're sending an invoice, a payment, or a proposal, don’t miss the opportunity to promote your business. Include a flyer, brochure, or special offer. It won’t cost you extra in postage, but the return can be significant.

Your Suppliers Are Also Potential Customers

Have you ever asked if your suppliers buy from you?

You're already in a trust-based relationship. You're purchasing their goods or services, so why not explore how you could help them in return?

Even better, think about their employees, their families, and their own customers. Who in their network might need your products or services? This is an untapped referral base that could grow your business without the need for expensive advertising.

Your Existing Customers Already Trust You

Most businesses underestimate how often their current customers would buy again, if only they knew what else was available.

When you're sending out an invoice, a quote, or even a thank you note, include a flyer that lists all your services, features your latest promotions, or highlights seasonal specials. It’s a simple way to keep your full range front-of-mind.

Reactivate Past Clients with Targeted Offers

Your previous clients are one of your most valuable assets. Even if they haven’t purchased from you in years, a well-timed special offer could bring them back.

They already know you. They’ve experienced your product or service. A personal offer might be all it takes to re-engage them.

Final Thought

Sales growth isn’t always about finding new customers, it’s about smarter communication with the ones you already have. Every mail-out is a marketing opportunity. Make it count.

Meeting with Gavin Bateman

Book Now

Disclaimer:

The information provided in this article is general in nature and does not constitute personal financial, legal or tax advice. While every effort has been made to ensure the accuracy of this content at the time of publication, tax laws and regulations may change, and individual circumstances vary. Dolman Bateman accepts no responsibility or liability for any loss or damage incurred as a result of acting on or relying upon any of the information contained herein. You should seek professional advice tailored to your specific situation before making any financial or tax decision.